Why do you need to go digital?
Still, it’s normal to wonder if it’s worth the investment and time and what your company will gain from it. This blog will tell you how digitalization is an indisputable future and how you can choose the best digital service provider. 2022 has presented even more reasons to go digital, including reducing manual labor and cutting costs.
If you want to start with end-to-end digitalization or a specific process such as accounts payable, we recommend you pick a strategy and begin your journey.
Manual processes: challenges and solutions
Just because we are familiar with manual processes doesn’t mean they aren’t full of challenges. You may recognize at least some of these in your current operations:
- High resource-spend on invoice processing
- Low access to accurate invoice data
- Suppliers not fulfilling requirements
- Resources spent on scanning invoices
- The tedious three-way matching procedure
- Several EDI connections
- Multiple formats and communication methods
- Need for loads of IT resources
You will find solutions to these hurdles and immediate benefits with truly digital business processes.
However, if you have a website and want to be active on social media, you could turn to online specialists. Many reputed digital marketing service providers are offering the best digital enterprise solutions.
Some are technology-focused IT developers, some are creative-minded graphic designers, and some are business and marketing-oriented experts. But it is not easy to find somebody who is an expert in all these fields.
So, how can you avoid being misled or not served completely? Turn to digital marketing experts who help you find the right solutions for your business. They are experts and skilled in all fields of online tools, including technical, designer, business functions, etc. They can understand the client’s requirements but even think complexly.
The perfect way to figure out experienced digital marketing experts is to ask a question. Don’t just talk about their services. Let them talk about themselves, their clients, products, years of experience, etc. Here are some questions you can ask them.
Measurement is critical in marketing. ROI is a buzzword in marketing but asks the service provider about it. For example:
- What are the main results in efficacy?
- How could they measure their projects?
- How could they help the client to grow?
- How could they support the client’s revenue, sales, etc.?
These questions will help you find the project’s business aspects and test the service provider. After getting some satisfactory answers about them or the company, its reference projects, and efficacy, focus on your own company, brand, or product.
- Ask the company to analyze your website or other online activities and ask them to give a price offer in connection with it.
- Before ordering a big project, ask for a pilot project or a test service.
- Only in case of total satisfaction with this short-time project could you make a contract for a long-time service.
- Since when have you been active in digital marketing?
- Which area is the strongest in your company? The technological, creative/design, or business/marketing part?
- What does digital marketing mean for you?
- Which are your best references?
- Please mention a long-time reference.
- Please describe how you measure the effectiveness of your projects.
- What are your main results in effectiveness?
- Please give feedback on our current digital tools (website, email marketing, social media, etc.).
- What would you change first in our digital communication?
- How would you support our sales growth?
Final Thought
If you have a small or large Digital Marketing project, taking the assistance of industry can give you a lot of advantages. However, there are many reputed service providers to choose from that it can be overwhelming. Still, if you know how to select the best fit for your digital marketing goal, you’ll find the person who can make your dreams a reality. (ADV)
